My word, it just gets worse and worse doesn’t it? Collapsing banks, collapsing countries, massive government cuts, rising debt, inflation, and the possibility of a double dip. It’s amid all this uncertainty that the already embattled modern man needs the best advice he can get about how to be the best he can. This tome offers the same pearls of life wisdom as Keep Calm and Carry On, especially for males at their wits’ end.